Advertisement

Advertisement

Advertisement  is a text that has the objective to announce a something that appeals to many poeple and that adds a well known product in all public.

Purpose of advertisement

The purpose of the advertisement is to announce/advert about a case or a public, or in other words to introduce a product to the public in order to buy and attracted to the product being advertised.

1.Informative Advertising (informative advertising), used when a new product category is introduced, the goal is to build initial demand.

2.Persuasive Advertising (persuasive advertising), used to build selective demand for a brand by convincing consumers that the brand is the best brand in its class.

3.Reminder Advertising (reminder ads), used to keep consumers remember a product.

Ads have several functions:

-Provide information

Advertising can add value to an item and provide information to consumers.

-Conducting or influencing

Ads will make consumers affected of the goods or services advertised with interesting words in the ad.

-Creating a certain impression

With an ad, people will have a certain impression of what is advertised.

- Satisfy the desire

Advertising is a tool that can be used to achieve goals, and the goal itself is a mutually satisfying exchange.

-Communication tool

Advertising can be a means of communication between the seller and the buyer indirectly.

Strcture of advertisement

·         Title

   Part of the advertisement which is the main topic / title, example 30% Shoe discount.

·         Explanation

   Contains an explanation of the ad.

Example Advertisement: